What Does a Wedding Planner Really Do?

Spoiler alert: It's a lot more than timelines and vendor lists.

When people hear “wedding planner,” they often picture someone fluffing a dress or pointing out where the cake goes—and yes, we do that—but we also do so much more. From design to logistics, behind-the-scenes troubleshooting to emotional support, a good planner is your creative partner, problem solver, budget manager, logistics wizard, and wedding bestie.

1. We Start with Strategy (Not Just a Checklist)

Before we dive into table linens and color palettes, we get to know you as a couple. What do you value? What matters most to you on your wedding day? Do you want a full-on weekend experience or a single, epic celebration? Once we know your vibe and vision, we build a planning roadmap that actually works for you.

2. We Bring the Right Vendors to the Table

Not all vendors are created equal—and not every vendor fits every couple. We save you hours of Googling by recommending trusted professionals that align with your budget, vision, and vibe. From florals and lighting to specialty rentals, we help you build your dream team.

3. We Design the Day (And Everything On It)

Design is so much more than just pretty things. We help you make aesthetic decisions with intention—from color palettes and table layouts to signage, favors, and lighting. We make sure every visual element connects and reflects your style. Bonus: we also help you avoid Pinterest overwhelm.

4. We Manage the Budget (Yes, Even the Boring Parts)

We track line items, payments, contracts, due dates, and balances so you don’t have to. We’ll help you decide where to splurge, where to save, and how to stretch your dollars to get the most value without sacrificing your vision.

5. We Create (and Keep) the Timeline

Your wedding day is a living, breathing thing—and it needs a clear structure. We create detailed timelines for your vendors, venue, wedding party, and families. From hair and makeup start times to last call at the bar, we make sure everyone knows where to be and when.

6. We Troubleshoot Like Pros

Bustle breaks? DJ is late? You forgot the rings? We’ve got a backup plan for our backup plan. We troubleshoot quietly and efficiently so you never even know there was a problem. You’re the star of the show—we’re just the ones pulling the strings behind the curtain.

7. We’re There for You

From calming pre-ceremony jitters to fetching your signature drink before speeches, we’re by your side through every moment. We hold tissues during vows, adjust veils before you walk, and give pep talks when you need them most.

Hiring a planner isn’t just about organization—it’s about peace of mind, a well-designed experience, and a trusted professional making your day effortless and unforgettable.